Advertising with Google AdWords

Google AdWords Advanced Reporting & Analysis Certification Acquired

The Google AdWords certification program is designed to test the knowledge of this specific product. Every participant has to pass 1 Fundamentals Exam which actually contains just the basics and 1 out 3 advanced exams. By passing the Fundamentals and one Advanced exam you become certified. Google AdWords Advanced Reporting & Analysis is one of them. Triple Certification Great news! Since yesterday we have all possible Google AdWords certifications. The last one – Advanced Reporting Read more…

Advertising with Bing Ads (adCenter)

Bing Top Valentine’s Day Searches in 2013

Valentine’s Day has already passed. In a recent post we have looked at Valentine’s Day infographic analyzing people’s behavior, purchasing patterns and amount of money spent during this day. Infographic is always a good source of insights and ideas that we may sometimes miss. Additionally it is time to look at the keywords that spiked the most search volume. Lets take a look at Bing Top Valentine’s Day searches this year. There are two separate Read more…

Infographics

Valentine’s Day in Numbers 2013 – Infographic

Love is in the Air February 14th – Valentine’s Day or the day of Love and Friendship. 62% of adults say they celebrate Valentine’s Day every year. The money spent for gifts during this day is rising every year and had reached the highest point in 2013. 3 Important Words There is another, darker side of the Valentine’s Day. It’s all about 3 little words that marketers and online merchants care about the most – Read more…

Infographics

How Confident are Your Customers? Increase trust with TrustMarks – Infographic

Today, consumers are more uncertain than ever about the security of the websites they interact with and buy from. There have been a high number of security problems in the past years and many people are anxious about sharing their personal details with online retailers and merchants. Online shoppers have doubts whether their information will be safe. These issues raise many questions for both parties. Online merchants must find a way how to decrease and Read more…

Mobile Advertising

Mobile Advertising Prices Up by 50%

As the usage of smartphones is still growing,  mobile advertising prices increase drastically. In the last quarter of the 2012 Mobile advertising industry experienced the highest growth of prices of all time. For some of the businesses these prices increased by 50%, for others even more. According to MoPub, this data is based on 30 billion ad impressions that have been tracked on their own network. The analysis and the conclusions following it reveals that the Read more…

Tracking with Google Analytics

Get to know your customer with Google Analytics

Have a website for your business? If yes, then using Google Analytics is a must. Google Analytics is a powerful tool used by thousands of website owners all around the world. It is a great way to gain insights, learn more about your website visitors and make relevant, profitable conclusions. Web analytics offer a way for you to learn more while doing less … and most importantly it’s Free! 1. Get to know your visitors Read more…

Advertising with Google AdWords

Why you should advertise with Google AdWords?

Google AdWords is a highly successful pay-per-click (PPC) advertising system. Practices have shown that it can be successfully used by any business and in any market. You are not one of the users yet? You should be! 8 reasons why you should advertise on Google: 1. Pay only for Clicks Google only charges for the clicks your Ads receive. Cost-per-click (CPC) bidding allows you to set the maximum bids you are willing to pay for Read more…