As the usage of smartphones is still growing, mobile advertising prices increase drastically. In the last quarter of the 2012 Mobile advertising industry experienced the highest growth of prices of all time. For some of the businesses these prices increased by 50%, for others even more. According to MoPub, this Read more…
iOS Ads – advertisements that are displayed on the iOS powered devices such as iPhone and iPad.
Interesting fact: Apple has been developing it’s own advertising platform, which was called iOS Ads. However, the development stopped. The complexity of requirements for ads was the main reason that it did not go live. Many businesses simply do not have the budget required to develop Ads that could be shown on only one platform. For most of them it is not cost-effective marketing tool.