Infographics - OnlineAds.lt

Bing Ads as an alternative

Bing Ads is the second largest PPC network in the world. The power of Bing Ads Infographic presents the points why it may be a good place to run advertising campaigns. Sometimes having ads running only on Google is simply not enough.

Audience reach

  •  Ads can be displayed on two separate Search Engines – Bing and Yahoo!.
  • 51 Million searches on the Yahoo! Bing Network.
  • In comparison with other search engines an average user performs 20% more searches.
  • Bing Ads can be displayed on a number of other properties like MSN, Facebook, Amazon and others.
  • However, the infographic is based on the USA data only. Statistics in other countries vary a lot and are not that impressive.

The power of Bing Ads Infographic 

The power of Bng Ads Infographic - OnlineAds.lt

New Features and Updates

  • Sitelinks. It has been as a part of Google AdWords for a while, but it did not take long for Bing Ads to adopt it.
  • Long Ad Titles allow to put longer messages and drive the CTR up. However, it may not work the same way for all advertisers. Sometimes the shorter messages work better.

Audrius Dobilinskas

I am Google AdWords Certified Partner (holding various other individual certifications as well). Sharing articles and tips about online advertising, web analytics and related topics.

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