Bing Ads as an alternative
Bing Ads is the second largest PPC network in the world. The power of Bing Ads Infographic presents the points why it may be a good place to run advertising campaigns. Sometimes having ads running only on Google is simply not enough.
- Ads can be displayed on two separate Search Engines – Bing and Yahoo!.
- 51 Million searches on the Yahoo! Bing Network.
- In comparison with other search engines an average user performs 20% more searches.
- Bing Ads can be displayed on a number of other properties like MSN, Facebook, Amazon and others.
- However, the infographic is based on the USA data only. Statistics in other countries vary a lot and are not that impressive.
The power of Bing Ads Infographic
New Features and Updates
- Sitelinks. It has been as a part of Google AdWords for a while, but it did not take long for Bing Ads to adopt it.
- Long Ad Titles allow to put longer messages and drive the CTR up. However, it may not work the same way for all advertisers. Sometimes the shorter messages work better.