Google AdWords is online advertising system which at the moment is the main source of revenue for Google. AdWords is based on Pay-Per-Click (PPC) principle. There are several different options offered:
– Cost-Per-Click (CPC)
– Cost per Thousand Impressions (Cost-Per-Mille – CPM)
– Placements on the websites (visual or text ads)
Google AdWords Partner status is awarded to Google AdWords service providers who meet a number of specific qualifications. These include certification exams, minimum client spent and Best practices status. The latest on the list – Best Practices status was introduced only a year ago. It measures how good a specific Read more…
Every seasonal holiday comes with an opportunity for business owners to push their products and services into the market. Learn how to take advantage of specific seasonal holidays like Valentine’s Day, Easter, Christmas and New Year’s Eve. Running custom seasonal AdWords campaigns during these days can help you increase revenue Read more…
The Google AdWords certification program is designed to test the knowledge of this specific product. Every participant has to pass 1 Fundamentals Exam which actually contains just the basics and 1 out 3 advanced exams. By passing the Fundamentals and one Advanced exam you become certified. Google AdWords Advanced Reporting Read more…
Google AdWords is a highly successful pay-per-click (PPC) advertising system. Practices have shown that it can be successfully used by any business and in any market. You are not one of the users yet? You should be! 8 reasons why you should advertise on Google: 1. Pay only for Clicks Read more…