Seasonal Campaign

Seasonal Campaign – advertising campaign that is run during a specific holiday. The most popular in USA are Christmas, New Year’s Eve, Valentine’s Day, Easter, July 4th and Labor Day. In other countries these may differ.
People spent a lot of their time online during the holiday or just before it. They are looking for presents or decorations that are attributed to a specific holiday. Seasonal campaigns are built to target these people and show of the services and products they are looking for at that specific period of time. Seasonality is very important for this type of customers.