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Video marketing is growing faster than any other marketing medium. According to DigitalSherpa.com, “an average user spends 16 minutes 49 seconds watching online video ads every month”. However, only a few of them watch the ad till the very end. In order to succeed, video ads must be entertaining, informative and at the same time …

Facebook Ads just became a little bit better. The company has recently introduced several updates that are already available to most of Facebook Ads advertisers. Advertisers are now able to set targeting, bidding and placements at ad set level. Earlier it was only possible at campaign level. Have you noticed the change?

As of yesterday a new version of popular Google Universal Analytics plugin for WordPress is available. The latest version is 2.4.1 which includes a couple of bug fixes. Google Universal Analytics plugin features: Truly universal. It supports both, Universal Analytics and Classic Analytics tracking codes. That is extremely useful while migrating from the older version …

Google AdWords Partner status is awarded to Google AdWords service providers who meet a number of specific qualifications. These include certification exams, minimum client spent and Best practices status. The latest on the list – Best Practices status was introduced only a year ago. It measures how good a specific partner is doing in comparison …

Google AdWords Remarketing feature allows website owners to reach people who previously visited the website. Here are the instructions how to add AdWords Remarketing code to your own website: 1. Get your Remarketing tag code If you didn’t get the tag code via email when you set your remarketing campaign, you can still find it …

‘How to install Google Universal Analytics for my WordPress blog?’ This question has been floating around for a while. Look no further. Now there is a plugin to solve this issue. Google Universal Analytics for WordPress is now available Follow the steps to start using it now. It will take less than 5 minutes! Step …

Bing Ads as an alternative Bing Ads is the second largest PPC network in the world. The power of Bing Ads Infographic presents the points why it may be a good place to run advertising campaigns. Sometimes having ads running only on Google is simply not enough. Audience reach  Ads can be displayed on two …

 8 years passed since the launch of YouTube in 2005. During this time YouTube became one of the most visited websites on the whole internet. For many it has been a source of funny and silly videos that were viewed only for entertainment. However, many businesses saw an opportunity as well. Now thousands of businesses already have …

Every seasonal holiday comes with an opportunity for business owners to push their products and services into the market. Learn how to take advantage of specific seasonal holidays like Valentine’s Day, Easter, Christmas and New Year’s Eve. Running custom seasonal AdWords campaigns during these days can help you increase revenue and return on investment.  Why …

Google Analytics is easy to use and implement. Even beginner users can take an advantage of many features offered. However, it is most powerful in the hands of advanced users, the ones who hold Google Analytics certification. Google Analytics certification Exam Certification is acquired by passing the required exam which usually contains about 100 questions …