Crafting the Quality Score

TOP 10: Most Shared Video Ads of 2014 (so far)

Video marketing is growing faster than any other marketing medium. According to DigitalSherpa.com, “an average user spends 16 minutes 49 seconds watching online video ads every month”. However, only a few of them watch the ad till the very end. In order to succeed, video ads must be entertaining, informative and at the same time present the business or business idea in the best way possible. Here are TOP 10 most shared video ads of Read more…

Analytics

Google Universal Analytics plugin for WordPress – version 2.4.1

As of yesterday a new version of popular Google Universal Analytics plugin for WordPress is available. The latest version is 2.4.1 which includes a couple of bug fixes. Google Universal Analytics plugin features: Truly universal. It supports both, Universal Analytics and Classic Analytics tracking codes. That is extremely useful while migrating from the older version of Google Analytics (ga.js) to the new standard – Google Universal Analytics (analytics.js). In addition to these standard trackers, there Read more…

Advertising with Google AdWords

Google AdWords Partner – Best Practices status

Google AdWords Partner status is awarded to Google AdWords service providers who meet a number of specific qualifications. These include certification exams, minimum client spent and Best practices status. The latest on the list – Best Practices status was introduced only a year ago. It measures how good a specific partner is doing in comparison with other Google partners. Here is how OnlineAds.lt is doing: Check out OnlineAds.lt Google AdWords Partner page. Have you asked Read more…

Advertising with Google AdWords

How to add Google AdWords remarketing code?

Google AdWords Remarketing feature allows website owners to reach people who previously visited the website. Here are the instructions how to add AdWords Remarketing code to your own website: 1. Get your Remarketing tag code If you didn’t get the tag code via email when you set your remarketing campaign, you can still find it in your AdWords account. Just follow these steps: Sign in to AdWords at https://adwords.google.com. Go to your “Shared library.” In the Read more…

Tracking with Google Analytics

How to install Google Universal Analytics for your WordPress blog?

‘How to install Google Universal Analytics for my WordPress blog?’ This question has been floating around for a while. Look no further. Now there is a plugin to solve this issue. Google Universal Analytics for WordPress is now available Follow the steps to start using it now. It will take less than 5 minutes! Step 1: Download the plugin Go and download the plugin to your computer from the link provided below. Download Google Universal Read more…

Advertising with Bing Ads (adCenter)

The Power of Bing Ads [Infographic]

Bing Ads as an alternative Bing Ads is the second largest PPC network in the world. The power of Bing Ads Infographic presents the points why it may be a good place to run advertising campaigns. Sometimes having ads running only on Google is simply not enough. Audience reach  Ads can be displayed on two separate Search Engines – Bing and Yahoo!. 51 Million searches on the Yahoo! Bing Network. In comparison with other search Read more…

YouTube Advertising

YouTube Hits a Billion Monthly Users

 8 years passed since the launch of YouTube in 2005. During this time YouTube became one of the most visited websites on the whole internet. For many it has been a source of funny and silly videos that were viewed only for entertainment. However, many businesses saw an opportunity as well. Now thousands of businesses already have their channels created and share videos daily. YouTube became a very important part of online marketing. Display advertising grew along Read more…

Advertising with Google AdWords

5 Tips for running seasonal AdWords campaigns

Every seasonal holiday comes with an opportunity for business owners to push their products and services into the market. Learn how to take advantage of specific seasonal holidays like Valentine’s Day, Easter, Christmas and New Year’s Eve. Running custom seasonal AdWords campaigns during these days can help you increase revenue and return on investment.  Why should you care? Holidays seasons are always marked with an increase in online activity. People spend more time online looking Read more…

Tracking with Google Analytics

Google Analytics certification status Updated

Google Analytics is easy to use and implement. Even beginner users can take an advantage of many features offered. However, it is most powerful in the hands of advanced users, the ones who hold Google Analytics certification. Google Analytics certification Exam Certification is acquired by passing the required exam which usually contains about 100 questions and covers the most important Google Analytics topics. After successfully passing the exam an individual is rewarded with a certificate. Read more…