Facebook Ads: Ad Set Targeting, Placement and Bidding

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Facebook Ads: Ad Set Targeting, Placement and BiddingFacebook Ads, PPC

by Audrius Dobilinskas on November 11, 2014 with 0 comment

Facebook Ads just became a little bit better. The company has recently introduced several updates that are already available to most of Facebook Ads advertisers. Advertisers are now able to set targeting, bidding and placements at ad set level. Earlier it was only possible at campaign level. Have you noticed the change?

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Google AdWords Partner – Best Practices status

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Google AdWords Partner – Best Practices statusAdvertising with Google AdWords

by Audrius Dobilinskas on August 3, 2014 with 0 comment

Google AdWords Partner status is awarded to Google AdWords service providers who meet a number of specific qualifications. These include certification exams, minimum client spent and Best practices status. The latest on the list – Best Practices status was introduced only a year ago. It measures how good a specific partner is doing in comparison …

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How to add Google AdWords remarketing code?

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How to add Google AdWords remarketing code?Advertising with Google AdWords

by Audrius Dobilinskas on December 28, 2013 with 1 comment

Google AdWords Remarketing feature allows website owners to reach people who previously visited the website. Here are the instructions how to add AdWords Remarketing code to your own website: 1. Get your Remarketing tag code If you didn’t get the tag code via email when you set your remarketing campaign, you can still find it …

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The Power of Bing Ads [Infographic]

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The Power of Bing Ads [Infographic]Advertising with Bing Ads (adCenter)

by Audrius Dobilinskas on May 10, 2013 with 1 comment

Bing Ads as an alternative Bing Ads is the second largest PPC network in the world. The power of Bing Ads Infographic presents the points why it may be a good place to run advertising campaigns. Sometimes having ads running only on Google is simply not enough. Audience reach  Ads can be displayed on two …

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5 Tips for running seasonal AdWords campaigns

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5 Tips for running seasonal AdWords campaignsAdvertising with Google AdWords, Tips

by Audrius Dobilinskas on March 19, 2013 with 0 comment

Every seasonal holiday comes with an opportunity for business owners to push their products and services into the market. Learn how to take advantage of specific seasonal holidays like Valentine’s Day, Easter, Christmas and New Year’s Eve. Running custom seasonal AdWords campaigns during these days can help you increase revenue and return on investment.  Why …

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Google AdWords Advanced Reporting & Analysis Certification Acquired

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Google AdWords Advanced Reporting & Analysis Certification AcquiredAdvertising with Google AdWords, Reporting

by Audrius Dobilinskas on February 24, 2013 with 0 comment

The Google AdWords certification program is designed to test the knowledge of this specific product. Every participant has to pass 1 Fundamentals Exam which actually contains just the basics and 1 out 3 advanced exams. By passing the Fundamentals and one Advanced exam you become certified. Google AdWords Advanced Reporting & Analysis is one of …

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Bing Top Valentine’s Day Searches in 2013

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Bing Top Valentine’s Day Searches in 2013Advertising with Bing Ads (adCenter), Top Keywords

by Audrius Dobilinskas on February 16, 2013 with 0 comment

Valentine’s Day has already passed. In a recent post we have looked at Valentine’s Day infographic analyzing people’s behavior, purchasing patterns and amount of money spent during this day. Infographic is always a good source of insights and ideas that we may sometimes miss. Additionally it is time to look at the keywords that spiked …

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How Google is Winning the War on Bad Ads – Infographic

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How Google is Winning the War on Bad Ads – InfographicInfographics, Learn with Google, PPC

by Audrius Dobilinskas on January 18, 2013 with 0 comment

Ads is an important part of online advertising. However, these could be good and bad ads. The quality is really important. Bad Ads could destroy the user experience. In order to avoid that Google has applied a number of tools and tactics to fight with bad ads. Google efforts to combat bad ads in 2012 …

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Mobile Advertising Prices Up by 50%

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Mobile Advertising Prices Up by 50%Mobile Advertising, PPC

by Audrius Dobilinskas on January 16, 2013 with 0 comment

As the usage of smartphones is still growing,  mobile advertising prices increase drastically. In the last quarter of the 2012 Mobile advertising industry experienced the highest growth of prices of all time. For some of the businesses these prices increased by 50%, for others even more. According to MoPub, this data is based on 30 billion …

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Why you should advertise with Google AdWords?

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Why you should advertise with Google AdWords?Advertising with Google AdWords

by Audrius Dobilinskas on December 19, 2012 with 0 comment

Google AdWords is a highly successful pay-per-click (PPC) advertising system. Practices have shown that it can be successfully used by any business and in any market. You are not one of the users yet? You should be! 8 reasons why you should advertise on Google: 1. Pay only for Clicks Google only charges for the …

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